Generative AI (GenAI) is a type of Artificial Intelligence that generates content based on prompts written in natural, conversational language, producing everything from text responses to images. Unlike traditional search engines that simply retrieve existing content, GenAI generates text and visuals by analyzing patterns in data gathered from sources like websites, social media, and other digital media. By learning typical word and image associations, it can generate responses and visuals that feel contextually relevant and tailored to user input.
This module explains how GenAI works, explores its wide range of applications, and highlights its growing impact across various fields. It also provides important cautions for responsible use, including tips on maintaining academic integrity when using GenAI tools in your work.