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The Learning Portal - College Libraries Ontario

Digital Skills

ePitches : Module 7 of 10

Storytelling is an effective way for entrepreneurs to pitch a product to a potential investor. Combine a story with live action footage and images and you've got an ePitch!


  • Use the “dramatic arc”. Format your pitch using the ‘dramatic arc’ storytelling technique to tell a compelling story.
  • Write a script.This is the single most important thing you can do to save time during filming and editing.
  • Make sure you appear somewhere in your pitch.Your voice and/or your image should appear in your pitch. If they believe in you, they may believe in your product or service.
  • Use background music.Music can bring your pitch to life.
  • Bring the charisma to your pitch.Try to be a more amplified up version of yourself on screen.
  • Find free images and icons.Look at sites that offer free images to add variety to your pitch, but remember to cite your images.